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January 2023   |  

• Destinations

Country promotion: heritage and culture angle

UNESCO Tour in Germany: 2019, 2020, 2021, 2022, 2023

Objectives

• Promote UNESCO World Heritage in Germany
• 50 sites to highlight / 10 sites per day

Deliveries

• Post 1 photo on Instagram per site
• Deliver 2 photos per site for UNESCO and Germany Tourism usage
• Take over on @GermanyTourism
• Blog article on loiclagarde.com shared on Guide du Routard website

Operations

• 15 days each year (with days off for editing and CM)
• Roadtrip all over Germany
• One UNESCO site per day, with a local guide in each site

Key figures

• 50 UNESCO sites all over Germany in 5 years
• More than 400 stories posted
• Posts on Instagram, TikTok, LinkedIn, Facebook, Pinterest
• Reach cumulated per season: 400 000
• Average reach per post on Instagram: 30 000
• Repost on big channels such as @beautifuldestinations
• 2021: post on TikTok with promising performance (600 000 views)