Loïc Lagarde

travel photographer

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January 2023   |  
  • Destinations
  • Country promotion: heritage and culture angle

    UNESCO Tour in Germany: 2019, 2020, 2021, 2022, 2023

    Objectives

    • Promote UNESCO World Heritage in Germany
    • 50 sites to highlight / 10 sites per day

    Deliveries

    • Post 1 photo on Instagram per site
    • Deliver 2 photos per site for UNESCO and Germany Tourism usage
    • Take over on @GermanyTourism
    • Blog article on loiclagarde.com shared on Guide du Routard website

    Operations

    • 15 days each year (with days off for editing and CM)
    • Roadtrip all over Germany
    • One UNESCO site per day, with a local guide in each site

    Key figures

    • 50 UNESCO sites all over Germany in 5 years
    • More than 400 stories posted
    • Posts on Instagram, TikTok, LinkedIn, Facebook, Pinterest
    • Reach cumulated per season: 400 000
    • Average reach per post on Instagram: 30 000
    • Repost on big channels such as @beautifuldestinations
    • 2021: post on TikTok with promising performance (600 000 views)